Since early March, J Brand has sold about 100,000 pairs of colored jeans, outpacing the Houlihan, Mr. Rudes said. And this October, his company will bring out even more vibrant jeans produced in collaboration with the designer Christopher Kane. The neon-hue jeans will be $250.
The message here might be: follow the fashion. Jil Sander’s spring collections for men and women signaled the move toward solid brights, as did Max Mara with its lemon yellow. And editors were wearing bright red and royal-blue boy trousers at the February shows.
Not surprisingly, other retailers report that color has been a strong seller in a dreary spring. Ron Frasch, the president of Saks Fifth Avenue, said that Prada’s monkey and banana-print dresses ($1,695) were a hit, as were Stella McCartney’s bright fruit-print tops, which nearly sold out. At Bergdorf Goodman, Equipment shirts ($188) in a range of electric colors have done well, as have Balenciaga totes, Linda Fargo, the store’s fashion director, said.
I love color and this Spring there is a lot of it especially in “jeans”. It is about time jeans came in technicolor wouldn’t you agree???
The weather has been positively dreadful so I don’t know about you but I am going to wear my Coral jeans from H & M….shhh…they were only $9.95!